Watch Jonah Hill Transform from Nerdy to Cool in ’21 Jumpstreet’!

Jonah Hill has quickly become one of Hollywood’s most sought-after talents, due in part to his dynamic evolution from laugh-out-loud comedy star to Golden Globe, SAG, and Academy Award® nominee for Best Supporting Actor in 2011 for his role in Moneyball, in which he starred opposite Brad Pitt.

Now, he makes a successful return to the comedy genre with Columbia Pictures’ 21 Jump Street, an R-13-rated movie that took Hollywood box office by storm.

In the film, Schmidt (Hill) and Jenko (Channing Tatum) were enemies in high school who became unlikely friends in Police Academy. While they may not be the best cops on the beat, they have a chance to turn it around when they join the police department’s secret Jump Street unit, run by Captain Dickson (Ice Cube). They trade in their guns and badges for backpacks and use their youthful appearances to go undercover…in high school!

Jonah Hill’s character, Schmidt, is a onetime nerd who finds himself suddenly cool for the first time in his life. “It’s one of the more interesting characters I’ve played,” says the actor. “He just wants to be a good cop, but he has insecurities that date all the way back to high school. When he gets sent back to high school, undercover, he gets drunk with power, forgets about police work, forgets about his friendship with Jenko. He likes living this fake high school life – better than the life he has as a guy in his mid-20s.” So in essence it’s the story of a guy who gets lost in his moment in the sun.

Hill, who’s also credited as executive producer of “21 Jump Street,” says that the film started with a simple question: “What would it be like to relieve the most important time period of your youth… high school. You think you have all the answers that you didn’t have then, but then you get back there and realize those answers are all wrong. You then immediately revert back to the insecurities and problems you had when you were seventeen.”

Hill wrote the story with Michael Bacall, who wrote the screenplay. “At first, nothing goes as planned for the characters. These guys treat it like wish fulfillment – ‘Oh, if I only knew then what I know now,’” Bacall explains. “But all of the information that they have no longer applies. Jenko – who was always the cool kid back then – falls in with the nerds, and Schmidt – the nerdier of the two – falls in with the cool crowd. It’s a total role reversal.”

According to Hill, the fact that the show has been off the air for a generation worked to their advantage in devising the story and the tone. “I’ll meet teenagers and I’ll ask them if they know the series – they don’t,” he says. “So I tell them it’s about young-looking cops who go undercover in a high school, and they say, ‘That sounds awesome.’ It’s such a great premise for an action-comedy.”

Opening across the Philippines on May 9, “21 Jump Street” will be distributed in the Philippines by Columbia Pictures, local office of Sony Pictures Releasing International. Visit http://www.columbiapictures.com.ph for trailers, exclusive content and free downloads. Like us at www.Facebook.com/ColumbiaPicturesPH and join our fan contests.

Animation Directors, Tapped to Make ’21 Jump Street’!

Columbia Pictures wanted a fresh take for its new action-comedy 21 Jump Street, so an intense search was held for a director that could make the new vision pop on the screen. They got two for the price of one: Phil Lord & Christopher Miller, who had previously helmed the acclaimed animated hit “Cloudy with a Chance of Meatballs.”

 

Could the directors of a family friendly animated film possibly be the right choice for this R-rated live-action action-comedy? “We felt like we wanted to do something that was the exact opposite of what we had just done – although, to be fair, `Cloudy’ is an action comedy, just geared to a different audience. Still, we had a lot to prove,” Miller explains. “So we made a whole presentation that showed what we would do. We knew we had to do a little razzle-dazzle.”

Whatever skepticism the producers may have had was washed away by the meeting. “When they came in, they were incredibly prepared,” says producer Tania Landau. “They had a PowerPoint presentation. They had created a book with every point of the movie and how it should look. I was blown away. The guys were so creative and enthusiastic – we were all in sync.”

One of the reasons that Lord and Miller were so excited by the material was that they wouldn’t just be directing the movie – they would be living out the themes of the story. “When I was growing up, I watched ‘Jump Street’ because the cute girls in my high school were watching it – I wanted to be up on the storylines. So, this project is like coming full circle – I become a cool person by making this movie,” says Lord.

In “21 Jump Street,” Schmidt (Jonah Hill) and Jenko (Channing Tatum) were enemies in high school who became unlikely friends in Police Academy. While they may not be the best cops on the beat, they have a chance to turn it around when they join the police department’s secret Jump Street unit, run by Captain Dickson (Ice Cube). They trade in their guns and badges for backpacks and use their youthful appearances to go undercover.

With Hill’s comic sense under Lord and Miller’s direction, combined with producer Neal H. Moritz’ action chops, the project had the perfect mix of talent. “You have Neal Moritz’s `Fast and Furious’ action side, and Jonah Hill style comedy,” says Miller. “Those things combine, explode, and recombine their atoms to make the perfectly formed movie.”

“Neal has produced lots of great and successful action movies,” says Hill. “So I felt that he would be a great partner in making this because I have made a lot of comedies and he has made a lot of action movies and together we could hopefully make a great action comedy.”

“Every time I do an action movie, I feel like we have to top the last one,” says Moritz. “But it’s not about bigger explosions or bigger car crashes – that doesn’t work. The action has to be character-based, it has to be something you haven’t seen before. For `21 Jump Street,’ because it’s an action comedy, we tried to have the action be clever and humorous, to really come out of the characters and their relationships.”

Opening across the Philippines in May, “21 Jump Street” will be distributed in the Philippines by Columbia Pictures, local office of Sony Pictures Releasing International. Visit http://www.columbiapictures.com.ph for trailers, exclusive content and free downloads. Like us at www.Facebook.com/ColumbiaPicturesPH and join our fan contests.

Rookie Cops Go Undercover as High School Teens in ’21 Jump Street’!

Channing Tatum pairs up with Jonah Hill in Columbia Pictures’ new action-comedy 21 Jump Street, a recent No. 1 box-office hit in the U.S.

In the film, Schmidt (Hill) and Jenko (Tatum) were enemies in high school who became unlikely friends in Police Academy. While they may not be the best cops on the beat, they have a chance to turn it around when they join the police department’s secret Jump Street unit, run by Captain Dickson (Ice Cube). They trade in their guns and badges for backpacks and use their youthful appearances to go undercover.

Trouble is, teenagers today are nothing like what they were just a few years ago, and Schmidt and Jenko discover that everything they think they know about being a teenager, from sex to drugs to rock and roll, is all wrong. More importantly, they both find they are still dealing with all of the adolescent problems they didn’t address in their own teen years – and both will have to confront the terror and anxiety of being a teenager again and all the issues they thought they had left behind.

The idea for breathing new life into “21 Jump Street” as a feature film began with Stephen J. Cannell, who had co-created the popular television series with Patrick Hasburgh back in the day. One of the most venerable, talented, and prolific television writer-producers, Cannell’s many credits – from “The A-Team” to “The Rockford Files” to “The Greatest American Hero” to “Wiseguy,” among many others – earned him a legion of fans and admirers, especially among his colleagues in entertainment.

One such admirer is producer Neal H. Moritz, who has earned his own reputation as a go-to producer of action films. “He was incredibly charismatic – I loved everything about him,” says Moritz of Cannell, who died in 2010 at the age of 69. Moritz recalls their initial meeting: “We started talking about ’21 Jump Street’ and I told him how much I had loved that show. He mentioned that he was working on turning it into a movie, that he was a fan of my movies, and he asked me if I would like to get involved with the project. Are you kidding?”

“21 Jump Street” ran for five seasons, the first four on the nascent Fox network, providing them with one of their first hits. Starring Johnny Depp in his first major role, the drama about young-looking cops going undercover in high schools scored high ratings in the key demographic of young viewers that the then-fledgling network was beginning to court.

Moritz and executive producer Tania Landau immediately saw the promise in updating that premise, but it wasn’t until Jonah Hill became involved that the project really came into focus. “It’s a great concept,” Landau says. “Two young-looking cops go undercover at a high school, and against all odds, bust a drug ring. We make a lot of action movies, so that was how we saw the direction for this project, too. But things changed when we had lunch with Jonah; he suggested doing it as an R-rated action comedy, and suddenly it all fell into place.”

Hill says that it started with a simple question: “What would it be like to relieve the most important time period of your youth… high school. You think you have all the answers that you didn’t have then, but then you get back there and realize those answers are all wrong. You then immediately revert back to the insecurities and problems you had when you were seventeen.”

Moritz and Landau immediately sparked to Hill’s fresh take on the material, and Cannell, too, thought it was a great spin on the “Jump Street” series.

Opening across the Philippines in May, “21 Jump Street” will be distributed in the Philippines by Columbia Pictures, local office of Sony Pictures Releasing International. Visit http://www.columbiapictures.com.ph for trailers, exclusive content and free downloads. Like us at 

 

Channing Tatum Must Win His Wife Back in ‘The Vow’!

One of Hollywood’s most sought after young actors who have established themselves among the next generation of leading men, Channing Tatum(“G.I. Joe,” “Dear John”) now stars opposite Rachel McAdams in Columbia Pictures’ inspiring romantic drama The Vow.

In the film, newlyweds Paige (McAdams) and Leo (Tatum) were struck by tragedy shortly after their marriage. A car crash puts Paige in a coma, where she is cared for by her devoted husband. When she comes to, without any memory of her husband or their marriage, the husband must woo her and ultimately win her heart once again.

Tatum is a self-proclaimed hopeless romantic, and felt the script told an authentic story about a once in a lifetime love and what people will do to hold on to that. “Falling in love is the easy part!” notes Tatum. “Getting on with your life together and making sure you stay in touch and connected because life can get in the way sometimes, that’s the tough part. I think that a huge part of Leo and Paige’s journey is based on the fact that not only do they make each other intensely happy and support each other, but that they pushed each other to grow and when you do that it really does take you to the next level in a relationship and in life.”

The actor admits that he found the role emotionally difficult at times because, as a young husband himself, he couldn’t help but imagine himself in this situation: “I hope I would be as brave as Leo is; it’s heartbreaking for him, but he has the faith to let Paige find her own way. And this role is great because Leo is so truthful about his love, he doesn’t hold it back, and I can relate to that. I love love! It’s harder to play than running around with guns and being physical, but it’s very satisfying.”

Tatum says it made total sense to him to work so hard to win Paige back: “If my wife (actress Jenna Dewan) lost her memory of me, I wouldn’t just be like ‘Okay, alright, well, see you later, good luck’. No. I’d be fighting tooth and nail and plug away at this until it comes back. No matter what.”

He continues: “It’s so frustrating for Leo because there’s nothing visibly wrong with his wife; she talks like Paige, she walks like Paige, everything is exactly the same, but it’s just her memory of her husband is completely gone. And it’s that much more painful that she remembered other people, her family, but just not her husband and everything they had been together.”

For director Michael Sucsy, casting Tatum was a case of finding the soldier of love in an established movie warrior. “The Leo role is a knight in shining armor, and prior to this I’d only seen Channing’s work where he’d been in tough, military roles. So I went to meet him, and we sat down, and I called the producers afterward and I said, ‘He is the guy. He’s Leo. It’s perfect for him.’ I got the sense that his heart was bigger than his chest cavity. He’s got a huge heart, Channing does, and so does Leo, and that really comes out when he has to keep sticking with his wife through the ups and downs.”

From Rachel McAdams’ point of view, “Channing Tatum is the perfect guy for this role because he’s a real renaissance man; chivalrous and gentlemanly. He’s playing someone who would do anything to win back his wife’s heart and that’s very much, I think, who Channing is. He’s a very heroic kind of guy, so yeah, and I know he loves love and really believes in it and I think he made Leo a really stoic character that you just fall in love with and believe that he’s definitely the rock in the relationship throughout. He added such lovely little touches to Leo.”

All in all, Channing Tatum sums up the core of the movie’s message this way: “It’s a big deal to vow yourself for life to somebody and mean it. It really is something.”

Tatum will next star in a contemporary motion picture adaptation of “21 Jump Street” opposite Jonah Hill. Tatum and Hill are also executive producers on the project, which is directed by Phil Lord and Christopher Miller.

Opening across the Philippines on Feb. 10, “The Vow” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International. Visit www.columbiapictures.com.ph to see the latest trailers, get free downloads and play free movie games.

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