‘The Avengers’ Makes P281-M in 5 Days, Biggest Opening Ever in PHL Box-Office History!

It’s the superhero team up of a lifetime. Now, it’s shaping up to be the highest-grossing film – for all time!

“Marvel’s The Avengers” rewrote Philippine box-office record books when it grossed a monumental P281-million opening weekend gross nationwide – the biggest debut ever in history, this was revealed by Victor R. Cabrera, managing director of Walt Disney Studios Motion Pictures Philippines.

“It’s practically a box office tsunami that has so far drowned, wiped out and rewritten every local record in its first five days of play,” adds Cabrera.

Foremost of the records to fall is the highest opening weekend, previously set by “Spider-Man 3” at P236-million (a benchmark set in 6 days back in 2007).

Since it opened last Wednesday, April 25, “Marvel’s The Avengers” has surpassed daily records in its path set by various blockbusters:

Biggest Wednesday Ever: P56.6-M, beating “The Twilight Saga: Eclipse’s” P55.4-M.

Biggest Thursday Ever: P44.1M, smashing “Spider-man 3’s P28.4-M

Biggest Friday Ever: P45.3-M, outgrossing “The Twilight Saga: Breaking Dawn Part 1’s” P44.1-M.

Biggest Saturday Ever: P66.4-M, breaking “Transformers: Dark of the Moon’s” P60.8-M.

Biggest Sunday Ever: P68.5M, outlasting “Transformers: Dark of the Moon’s” P60.8M. Sunday’s receipts for “The Avengers” also now holds the distinction of the all-time biggest single-day gross in the country.

 

Other milestones achieved were fastest time to cross the P100-million mark (in only two days) and P200-million (four days).

With another non-working holiday looming tomorrow, May 1, box office sales for “The Avengers” may be set for more records.

Playing in almost 500 screens, “The Avengers” posted the biggest sales in SM North EDSA (P17.85-M), SM Mall of Asia (P15.02-M), SM Megamall (P12.51-M), Trinoma (P10.27-M), SM Cebu (P9.53-M), Glorietta 4 (P7.60-M), SM Southmall (P6.76-M), Newport City (P6.64-M) and SM Fairview (P6.63-M).

Rounding out the Top 20 cinemas are Gateway (P6.06-M), Eastwood (P5.58-M), Power Plant (P5.49-M), Greenbelt 3 (P5.13-M), Festival Mall (P5.08-M), Robinsons Ermita (P4.77-M), Robinsons Galleria (P4.73-M), Alabang Town Center (P4.63-M), Market! Market! (P4.50-M), Shang Cineplex (P4.30-M) and Ayala Cinemas Cebu (P4.27-M).

Overseas, the superhero film also bowed in 38 other territories and has brought in a whopping $178.4 million since opening April 25. It opened at No.1 in every single one of those territories while setting opening weekend records in many South and Central American countries. Some of the individual numbers include $24.7 million from the UK, $19.7 million from Australia, $15.9 million from Mexico and $12.9 million from Korea.

Marvel Studios presents “Marvel’s The Avengers”—the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, and directed byJoss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story byZak Penn and Joss Whedon with screenplay by Joss Whedon.

Now playing across the Philippines in Digital IMAX 3D, Digital 3D and regular format, “Marvel’s The Avengers” is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.

‘The Avengers’ Stars Talk About Their Roles!

As “Marvel’s The Avengers” gears up for its grand opening in the Philippines on April 25, the cast discuss their characters’ motivations and how these shaped the film’s gripping storyline.

Marvel Studios presents, in association with Paramount Pictures, “Marvel’s The Avengers” – the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Robert Downey Jr. on Iron Man: “Tony Stark is open to all possibilities and has no problem accepting extraordinary happenings. Joining The Avenger team is an act of curiosity – he wants to see what’s happening firsthand. He realized a while ago that he’s not an island, and this time around, he’s beginning to understand that it’s about a group mindset and that `we’ is better than `I.’”

Chris Evans on Captain America: “Big parts of Steve Rogers are his good nature, high morals and strong values. Those morals and values were created in a time when people treated each other differently. The level of interaction was a bit deeper. Everything feels one step apart with all of the technology we have now. A lot of the things that he believed in, stood for and loved have changed. They’re not gone—they’re just different. He’s trying to find his footing in a modern world.”

Chris Hemsworth on Thor: “Thor has more of a personal investment in what’s happening than the other Super Heroes because the villain, Loki, is his brother. The bigger conflict for him is that he’s trying to protect the greater good, but he has some deep questions about what is going on with his brother.”

Mark Ruffalo on The Hulk: “This Hulk is mercurial. He’s very unpredictable; he’s nuanced. There’s a sense of humor there; there’s an ability to communicate. But he’s bristly and he’s incredibly dangerous, like a wild animal. His rage feels real; his reactions to things feel human.”

Jeremy Renner of Hawkeye: “Hawkeye is alone in the game, an outcast and a loner; he’s a lone wolf sort of character, so he’s not a team player, but will be there if needed.”

 

Scarlett Johansson on Black Widow: “Black Widow is all business. She’s sort of in a grey area. In a sense she’s been fighting the good fight, despite her dark background. But she’s committed because she has to be and her moral ground is more dutiful. She’s militaristic in that way; that’s how she knows right from wrong.”

 

Tom Hiddleson on Loki: “Loki’s villainy is motivated by the fact that he’s damaged and searching for his place in the universe, but in this film he’s a lot more menacing and a lot more powerful. He’s much more self-possessed. He’s also a god, so he’s more powerful than any human.”

 

Samuel L. Jackson on Nick Fury: “Nick Fury monitors a lot of things and when he sees a need he generally goes against the grain; he rubs a lot of people the wrong way by taking actions in situations that they don’t necessarily want him to take action in but he does anyway.”

Cobie Smulders on S.H.I.E.L.D. Agent Maria Hill: “Maria Hill and Nick Fury butt heads constantly. I think that Maria is a little bit more intuitive than Nick. But throughout the course of the film, she realizes that he is involved and he does care, and he is taking the right steps to protect our country and fight the bad guys.”

Clark Gregg on S.H.I.E.L.D. Agent Phil Coulson: “When you look at the team, it’s made up of rock stars and divas with giant muscles and super-powered egos, so somebody has the job backstage to make them all play in the same super band—and that’s what Agent Coulson does.

Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in the Philippines on April 25 2012. The film is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.
Marvel’s “Spider-Man” and “The Incredible Hulk” animated series are now aired over ABS CBN, comprising an hour of early programming on Sunday mornings from 8:30-9:30am. ABS-CBN previously aired Marvel’s “The Avengers” and “X-Men” animated series.

‘Marvel’s The Avengers’ Defends The World in IMAX3D!

Marvel Studios and The Walt Disney Studios recently announced that the epic super hero adventure Marvel’s The Avengers will be digitally re-mastered into the immersive IMAX® 3D format and released in IMAX® digital theatres in the Philippines on April 25, simultaneous with Digital 3D and regular cinemas across the country.

Marvel’s The Avengers,” based on the well-known Marvel comic book series, is written and directed by Joss Whedon and stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson.

Distributed by The Walt Disney Studios, “Marvel’s The Avengers” marks the third Marvel Studios film presented in IMAX, following the releases of “Iron Man 2” in 2010 and “Thor” in 2011.

” This highly-anticipated gathering of Marvel’s epic superheroes combined with the brilliant vision of Joss Whedon is sure to wow audiences when presented in IMAX 3D,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “The Avengers is a perfect film to kick-off our 2012 summer slate and we anticipate this limited IMAX engagement will be a must-see for fans around the world.”

The IMAX release of “Marvel’s The Avengers” will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

Marvel Studios presents, in association with Paramount Pictures, “Marvel’s The Avengers” – the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow.

When an unexpected enemy emerges that threatens global safety and security, Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

“Marvel’s The Avengers” will assemble in the Philippines on April 25 2012. The film is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures. Marvel’s “Spider-Man” and “The Incredible Hulk” animated series are now aired over ABS CBN, comprising an hour of early programming on Sunday mornings from 8:30-9:30am. ABS-CBN previously aired Marvel’s “The Avengers” and “X-Men” animated series.

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